Affiliate marketing is a performance based marketing in which the advertiser pays a pre-decided amount to the affiliate for every single user brought to their platform using affiliate's own efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. This industry has grown so much that new player, called as affiliate agencies works as mediator between the advertiser and publisher.
In Affiliate Marketing, affiliate often uses some regular marketing techniques like SEO, PPC(Pay Per Click), Email marketing to their opt-in users and every other method to promote your brand. In this marketing your "Brand" is promoted by large number of affiliates to maximize the brand awareness in the market.
It helps you reach the maximum audience quickly.
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