Keyword and Competition Research
- Analyze top 5 competitors (No. of back link, quality of Back links, position on Google for targeted Keywords)
- Analyze Keywords using different tools
Content Optimization The balancing of key words/phrases in the content shall be monitored on a regular basis and the required changes shall be requested when required. Also, recommendations shall be mailed from time to time for addition on New Content on the website. All this shall be based on the results of Keyword research and also the SEO Campaign Performance Indicator, ie. the Overview reports. Other issues to be tackled in content optimization include:
- Optimization of Internal Links
- XML Site Map updating
- URL Optimization (if needed)
Balancing Niche & Semantically related keywords in website content -
- Incorporation of semantically or topically related keywords into the website content.
Title and Meta Tags
- Periodic tweaking of title and meta tags based on requirements
- The Meta tags need to be dynamic. Whenever the query string pointing to a page changes, the title of the page and all meta tags associated should also change. We shall work with your developers to get this organized.
Image Optimization Alt Tags on Images used on the website shall be optimized so that they are in sync with the image content and the content on the page, directly or semantically covering the targeted Keywords. SEO Compliance Checking / Audits Regular checks shall be made to ensure that the site is optimized as per running Search Engine guidelines. Robots.txt File We will write and whenever required revise the robots.txt Google webmaster & Google Analytics setup & verification.
Directory Submission(only on High Quality Directories) Local Business Listings Blog Post Writing & Publishing PPT & PDF Creation and Submission Classified Submission Social Bookmaking Article Submissions Web 2.0 creation & submission Blog Comment Posting (if required) Press Releases (if required) Forum Posting Answers Quora Video Submissions