How We Work

We work on an SEO assignment, keeping the end objective of getting the right visitors to the website. Bindly increasing the traffic is not the objective of a good SEO service. We identify the keywords/phrases that a prospect who can give you Business is likely to Search. By getting the website in top results for these keywords, gets you the right kind of visitors to the website. We monitor the website Rankings and Analytics on an ongoing basis to understand where our SEO is heading and take measures accordingly.

Why Choose SEO for Your Website?

Search Engine Optimization (SEO) is the Internet marketing technique which is employed in order to improve the ranking of a website in the organic search of different search engines like Google, Yahoo, Bing, etc.

Whenever a person seeks information regarding a particular subject, the search engine offers thousands of results. Amid those several results, the user has this tendency to approach only the first few results listed on the top pages. Just think : When did you last open the 48th page of goggle results? Perhaps, never! Leaning upon the behavior of the users, it becomes imperative to have your presence on the first page of the search engine because it is directly related to the numbers of visitors that approach the services of your firm.

We Place Your Business on Top Page & Beyond

To achieve the goal of improving Google rankings, SEOCastell, offers SEO services to optimize your position over SERP (Search Engine Result Pages).

We combine our technical expertise with creativity in order to achieve the single aim to bring your website at first page of major search engine; that too within a short period of time ensuring ethical and white hat SEO methodology. Our procedure involves use of both On-Site & Off-Site activities which are performed keeping the guidelines in mind to ensure that we only serve our client with industries best practices for safer and faster ranking.

If you are looking for a professional SEO Company in India, SEOCastell is the ideal places as our in-house team of experts put unique strategy that does work EVERYTIME. See what we are doing for our clients, see our SEO Case-Studies and we are sure that you will be eager to get your site optimized by our experts.

On Page SEO Activities

Keyword and Competition Research

  • Analyze top 5 competitors (No. of back link, quality of Back links, position on Google for targeted Keywords)
  • Analyze Keywords using different tools

  • Content Optimization The balancing of key words/phrases in the content shall be monitored on a regular basis and the required changes shall be requested when required. Also, recommendations shall be mailed from time to time for addition on New Content on the website. All this shall be based on the results of Keyword research and also the SEO Campaign Performance Indicator, ie. the Overview reports. Other issues to be tackled in content optimization include:

  • Optimization of Internal Links
  • XML Site Map updating
  • URL Optimization (if needed)

  • Balancing Niche & Semantically related keywords in website content -

  • Incorporation of semantically or topically related keywords into the website content.

  • Title and Meta Tags

  • Periodic tweaking of title and meta tags based on requirements
  • The Meta tags need to be dynamic. Whenever the query string pointing to a page changes, the title of the page and all meta tags associated should also change. We shall work with your developers to get this organized.
  • Image Optimization Alt Tags on Images used on the website shall be optimized so that they are in sync with the image content and the content on the page, directly or semantically covering the targeted Keywords. SEO Compliance Checking / Audits Regular checks shall be made to ensure that the site is optimized as per running Search Engine guidelines. Robots.txt File We will write and whenever required revise the robots.txt Google webmaster & Google Analytics setup & verification.

Off Page SEO Activities

Link Building

  • Directory Submission(only on High Quality Directories)
  • Local Business Listings
  • Blog Post Writing & Publishing
  • PPT & PDF Creation and Submission
  • Classified Submission
  • Social Bookmaking
  • Article Submissions
  • Web 2.0 creation & submission
  • Blog Comment Posting (if required)
  • Press Releases (if required)
  • Forum Posting
  • Answers Quora
  • Video Submissions